ReachNow

Daimler × BMW

In a world of pure abundance, where the large selection of public transportation and sharing services can be both amazing and overstraining at the same time, Daimler and BMW have decided to join forces to unify all mobility options within one single mobility service.

In 2018 and 2019 we helped ReachNow build a mobility platform that will scale as their business and operations do.

Research

Prototyping
Usability testing
Persona creation
User journey mapping

Strategy

Tone of voice
Visual language
UX strategy

Design & Production

UX & UI design
Motion design
Design system
Dev documentation

Platforms

iOS
Android

Year

2019

Credits

Studio Lenzing

Caroline Lenzing
Malte Körte
Leander Lenzing
David Reina

Brand

Jung von Matt

We helped their design team create a single app with multiple mobility options. Meaning: one single app with a harmonised UX flow that can map and display all of the different user products through a single narrative without undermining a single product's character.

Iconography

Quote

“

It was a pleasure to join hands with Studio Lenzing, learn and grow together and build such a unique and versatile product. The good combination of professionalism, knowledge and a lot of fun has made our shared time a very fruitful one - on business and humanely."

Michael Asshauer

Prev. Product Design Lead, ReachNow

There are things and services that need a dedicated app and user flow. But: sometimes there is no "one size fits all" solution because people and their needs vary greatly. Some people will want a single app that combines all options, other people will want an app that offers just one single service in detail. In the end, both options have their justification.

Facts & Figures

Coverage

+490 Cities

ReachNow connects over 490 cities across +23 countries, creating a unified mobility network that makes transportation easier and more accessible throughout Europe.