Pleo
The Power of Icon Design in Fintech
Work can be hard. Paying for things at work shouldn’t be. That’s why Danish fintech Pleo offers smart company cards to help forward-thinking teams buy what they need to do their jobs better.
With this solution, finance teams can easily monitor expenses while empowering employees to manage company expenses confidently, without the added stress of using personal funds.
Research
- Prototyping
- User journey mapping
Strategy
- Brand narrative
- Tone of voice
- Visual language
Design & Production
- UX & UI design
- Motion design
- Dev documentation
Platforms
- Web
- iOS
- Android
Year
2022
Credits
Studio Lenzing
Caroline Lenzing
Malte Körte
Leander Lenzing
Isabel Aschoff
David Reina
Brand
Koto Studio
Pleo's design team faced a challenge in having an inconsistent icon system that spanned across their products, resulting in visual disunity and redundancies. They lacked a process to scale the icon system as needs arose in the future.
To address this, our design team worked closely with Pleo to create a consistent icon system that reflects the company's innovative approach to financial technology and enhances user experience across all digital products.
Our process involved a deep understanding of Pleo's brand identity, values, and design language, ensuring that the new icon system aligned with the fintech’s overall vision. We then identified areas that needed improvement in the existing icon system, such as the need for consistency, scalability, and adaptability across products.
We created an icon library that encompassed Pleo's brand essence and tone, with a focus on simplicity, clarity, and functionality. We also ensured that the icons were designed with accessibility and user-friendliness in mind.
Quote
“
Studio Lenzing is a joyful design powerhouse rich in perspectives. The team comprises excellent listeners, thorough thinkers and detailed designers. Working with them is an absolute pleasure.”
Martín Cohen
Product Designer, Pleo
Facts & Figures
Raised Funding
$471 Mio
Raised a total of $471.62 million over 10 funding rounds. Pleo’s substantial funding underscores investor confidence in its innovative approach to business spending solutions.
Valuation
$4.7 Bln
Pleo achieved a valuation of $4.7 billion as of December 2021. This valuation reflects Pleo’s significant growth and its leading position in the fintech industry.
Active Companies
+33k
Pleo is trusted by over 33.000 active companies across 16 European countries, enabling them to streamline their financial processes with ease.
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