Dash0

Revolutionizing real-time observability

Mirko and the team at Dash0 came to us with an exciting challenge: observability was overdue for a change. Too much complexity, too little user-centered design. Simplicity was the answer.

We crafted the Dash0 brand to bring light into the dark, capturing the essence of an innovative product that helps developers uncover hidden patterns, boosting both effectiveness and joy in their work.

Research

Prototyping
User journey mapping

Strategy

Brand narrative
Tone of voice
UX strategy
Positioning

Design & Production

Brand design
UX & UI design
Motion design
Design system
Dev documentation
Web development

Platforms

Year

2024

Credits

Studio Lenzing

Caroline Lenzing
Malte Körte
Linus Rogge
Leander Lenzing
Isabel Aschoff
David Reina

3D Design

Devran Taskesen

Development

Florian Kiem

Out of Home

Dous Studio

Typeface

Roobert by Displaay

Technologies

Next.js
Sanity

A minimalist mark with maximum impact: Dash0’s identity is radically simple yet powerfully expressive. We distilled the name into a geometric icon —an insight, a data point, a beacon— floating above a dynamic gradient that represents the complexity of data. This new look is Dash0's commitment to simplicity, collaboration, and innovation brought to life.

Naming for a Solid Foundation

Quote

“

Working with Studio Lenzing was transformative. They didn’t just help us define our brand; they brought our vision to life. From the tagline to the visual identity, every element they created speaks directly to the clarity and purpose we aim to deliver with Dash0. Their attention to detail and strategic approach gave us the confidence to go to market with a brand that truly resonates with developers and clients alike.”

Mirko Novakovic

Founder & CEO, Dash0

The interface design language is a blend of aesthetic appeal and user-centeredness, reflecting Dash0's commitment to empowering developers with analytical simplicity. Every visual element, from color schemes to interactive components, has been purposefully chosen to convey the brand's essence.