The Raum Objects

Crafting a Digital Showcase for Brutalist Furniture

At Studio Lenzing, we pride ourselves on our dedication to minimalistic and calm design. So when The Raum Objects, an emerging interior design brand that shares our passion for thoughtfully designed, brutalist spaces, approached us to collaborate, we felt like getting a perfect alignment on the grid.

The Raum Objects offers a collection of sculptural furniture designed by Carolin Balas Pavisic, including four chairs – each embodies a letter in the German word "Raum" – and a matching table. The pieces combine sleek design with a unique, artistic touch that invites users to interact with them creatively.

Research

Prototyping
Persona creation
User journey mapping

Strategy

Brand narrative
Tone of voice
UX strategy
Positioning

Design & Production

UX & UI design
Motion design
Design system
Dev documentation
Web development

Platforms

Year

2023

Credits

Studio Lenzing

Caroline Lenzing
Malte Körte
Linus Rogge
Leander Lenzing
Isabel Aschoff

3D Design

Philipp Welsing

Photography

Malte Dibbern
Carolin Balas Pavisic

Typeface

Matter by Displaay

Technologies

Webflow
3D Kit

The Raum Objects website displayed on smartphone

Our design team aimed to create an immersive digital stage for The Raum Objects. To achieve this, we provided creative direction, designed and developed the website, and crafted compelling copy and a design language that effectively showcases the beauty and functionality of the brand's sculptural furniture collection. Throughout the process, we closely collaborated with founder and designer Carolin to bring her vision to life.

Minimalist black and white website menu on mobile device displaying The Raum Objects furniture designs

Artistic woman touching sculptural furniture piece in white with her fingertips and casts shadows

The final result is a website that features high-quality images and videos, 3D and AR experiences of the objects. We are proud to collaborate with The Raum Objects and bring their artistic furniture designs to a wider audience.

Minimalist white chair from The Raum Objects collection with dramatic shadows

Minimalist website as a digital showcase for brutalist furniture

Studio Lenzing-designed Raum Objects website on a laptop screen with beautiful interior design photography and compelling copy

Quote

“

The team of Studio Lenzing surpassed my expectations with their exceptional work. They truly added another dimension to the experience of my work with the website’s 3D and AR features. It was a lovely collaboration.”