Syte

AI-Powered Architecture

The real estate industry is one of the industries in which a lot of tedious manual work still occurs. Project developers, investors, agents, architects and city planners sweat over enormous amounts of documents.

The current process of real estate development is characterized by time-consuming data research like searching property records for ownership documents and purchase prices, phoning authorities, and on-site visits to gather data by eye.
Syte felt it was time to bring the power of artificial intelligence to the industry. We helped Syte create a tool in which real estate development and potential analysis are designed to be sustainable, efficient, and beautiful.

Research

Prototyping
Usability testing
User interviews
Persona creation
User journey mapping

Strategy

Brand narrative
Tone of voice
UX strategy
Positioning

Design & Production

Brand design
UX & UI design
Motion design
Design system
Dev documentation

Platforms

Web
iOS
Android

Year

2023

Credits

Studio Lenzing

Caroline Lenzing
Malte Körte
Linus Rogge
Leander Lenzing
Isabel Aschoff

3D Design

Devran Taskesen

Typeface

Neue Machina by Pangram Pangram
Patron by Milieu Grotesque

A minimalist mark with maximum impact: Dash0’s identity is radically simple yet powerfully expressive. We distilled the name into a geometric icon —an insight, a data point, a beacon— floating above a dynamic gradient that represents the complexity of data. This new look is Dash0's commitment to simplicity, collaboration, and innovation brought to life.

Open Syte App

Minimalist design of an architecture web app

Calculating real estate potential via AI-powered app

Discovering location potential via smartphone app

Monochrome black and white website design

For a product designed to display such extensive data, we chose black and white as the minimalist primary colors. They provide calmness and enable a uniform and clear overall picture.

We harmoniously break up the monochrome and technical look & feel with warm yellow-orange-red accents.

#FAFAFA

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#F5F5F5

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#EEEEEE

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#E0E0E0

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#BDBDBD

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#9E9E9E

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#757575

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#616161

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#444444

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#222222

#FFFAC8

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#FFF48F

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#FFEC3F

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#FED602

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#FEA802

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#FF730E

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#FF3F0E

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#AE1703

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#840000

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#570000

The alphabet written in the Neue Machina font

Text about a proptech startup written in the Patron font

Typography and iconography matching the real estate industry

Quote

“

Without Studio Lenzing, we would never have created such a great product. UI/UX is just an extremely important feature. Today in general, but also especially for our target group, we can score very well with it. Very, very good job.”

David Nellessen

CTO & Co-Founder, Syte

Bold and blocky icons of an arrow and people that remind of brutalism architecture

Minimalist black app icon with an orange notification badge

With the syte app, we introduced AI to an industry in which the amount of data that is juggled on a daily basis has long since surpassed human processing limits. So let's focus on the humanity that is so valued by industry members and let smart software do its job so that there is time for important discussions in the actual job.