Medudy

AI-Powered Healthcare Education

Medudy revolutionizes healthcare education, providing accessible, user-centric medical knowledge using AI and interactive media in over 50 languages. Guided by user interviews, Medudy delivers a streamlined, serious, and user-friendly experience, with an emphasis on concise communication.

Collaborating with top-tier medical experts, Medudy democratizes high-quality medical knowledge, offering a people-centered approach and personalized learning for doctors in training, young specialists, and experienced professionals. It bridges the gap between expertise and technology, making medical education universally accessible and deeply empathetic.

Research

Prototyping
User journey mapping

Strategy

Brand narrative
Tone of voice

Design & Production

Brand design
UX & UI design
Motion design
Dev documentation
Web development

Platforms

Year

2025

Credits

Studio Lenzing

Caroline Lenzing
Malte Körte
Linus Rogge
Leander Lenzing
Isabel Aschoff
David Reina

Branding

Felix Gebauer

Typeface

Aeonik by CoType Foundry

Technologies

Webflow

Our journey in this project encompassed not only the creative aspects of branding and design but also a deep dive into the intricacies of the medical sector's CME point system. We strived to ensure that our platform catered to the educational and regulatory needs of our users, delivering a holistic and meaningful experience.

We aimed to create a user-centric platform that would cater to the preferences and behaviors of medical professionals. This entailed conducting in-depth research to understand how users preferred to access and interact with educational content. Adhering to the serious, structured, and rational communication style we uncovered in user interviews was a particularly intricate task. Our goal was to provide a seamless learning experience that could accommodate personalization while maintaining a user-friendly interface.

Quote

“

Collaborating with Studio Lenzing was exceptional. From immersive user research to meticulous design, every step felt like progress towards perfection. Their passion for crafting seamless experiences and stunning interfaces elevated our platform. With attention to detail, they transformed our vision into a captivating reality. It wasn't just about creating a product—it was about creating an experience that delights, inspires, and leaves a lasting impression.”

Felix Leimer

Co-Founder & CTO, Medudy

In the realm of branding, we needed to craft an identity for Medudy that could effectively resonate with a diverse audience, including seasoned medical specialists and doctors in training. Striking the right balance between professionalism and approachability, all while ensuring the brand's consistency and relevance across more than 50 supported languages, presented a significant challenge.

Our decision in UI design was to implement a dark theme, a choice rooted in our profound comprehension of our users' behaviors. Medical professionals, including doctors in training, young specialists, and experienced practitioners, frequently utilize our platform after or during their taxing work hours.

The adoption of a dark theme was not only in harmony with current design trends but also addressed the pragmatic needs of our audience. This design choice aimed to reduce eye strain and enhance viewing comfort, particularly in low-light settings—a common occurrence during late shifts or late-night study sessions.

Facts & Figures

Raised Funding

€1 Mio

The seed funding round, led by Isartal Health Media, enabled Medudy to expand its reach and continue enhancing the quality of its educational offerings.

User base

+100k

Medudy has quickly gained traction among healthcare professionals, offering up-to-date medical knowledge to a large and growing community across Europe.