ReachNow

Daimler × BMW Merge

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Overview
ReachNow is the result transforming past rivals to present partners, working hand in hand with a shared goal. Daimler and BMW have come together unifying their forces to simplify and unify the rising number of products & services in the rising global mobility sector. Reach Now does not only decrease a user’s effort to find the right mobility service but also increases access and availability for a ride.

Client
ReachNow
Daimler × BMW Merge

Platform
iOS
Android

Scope
Strategy
Brand
Tone of Voice
UX
Design

THE CHALLENGE

Urban mobility has become one of the top challenges of the 21st century. With an increasing number of smart mobility services and platforms, the modern user has to juggle many balls at once.

ReachNow brings all of them together, whether it be Car Sharing, Ride Pooling, Ride Hailing, Bike Sharing or On Demand Services (e.g. public transportation). It aims to simplify the user experience by offering one app that fits all products.

The first Prototype

ICONOGRAPHY

In order to maintain a consistent visual rhythm, we agreed on a uniform grid for all icons. Having this common thread we thereby produced a visual language that is scalable.

312 Cities

All over Europe

Facing a huge variety of service providers in different countries and cities, ReachNow aims to be the global mobility platform offering it all. No matter where you are, be it at home, on holidays or on a business trip, ReachNow allows you to search and move as you are used to every single day.

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23

23

Countries connected as one big mobile unit

8

Providers form a secure mobile city solution

491

Cities covered in one mobility app

20

Various Puplic transport partners around the world

COLOR

The colour strategy behind this merge was generating a umbrella brand that shares a main colour palette which is applicable to all verticals yet provides a single, defining colour for each product.

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Minimum effort

Maximum possibilities

Access & application of modern mobility services should be as easy and intuitive as never before. ReachNow is the only tool the modern traveler will need to find any possible mean of transportation.

Combining the maximum of provided services with a smart, selectable surface it shows the perfect ride one can find in the immediate vicinity of his or her location. Rather than checking on a multitude of different apps and providers, ReachNows user get the maximum results while investing a minimum amount of time.

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Car or bike sharing, bus, tube, scooter riding – you name it. ReachNow is the smartest and fastest tool in the most rapid era humanity has ever experienced, offering all services within a single platform.

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Get in touch

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