car2go Black

Premium car-sharing

ic_arrow_downward_white

Overview
In addition to car2go there was car2go black: station based car sharing with over 1.000.000 users. car2go Black launched in late 2014 and was shut down early 2016. The technology and vehicle fleet was merged into car2go.

Year
2014 – 2016

Scope
Strategy
Brand
UX
Design

One of our foremost goals was to create a seamless rental experience without the hassle of classic procedure. The overall look and feel had to be calm and elegant with a focus on creating a dynamic and playful way for people to explore rental stations around them.

project_car2goblack_cal@2x
project_car2goBlack_hero@2x

Sharing is caring: the app allows people to find, reserve, rent and return vehicles in certain predefined spots or in other cities and destinations all around Europe and the United States.

By building in the ability to search, compare, book and also open vehicles directly from within the app, we also created a big milestone that was later implemented into the car2go service.

project_black_island@2x
project_black_phone_portrait@2x

The car2go Black app was the result of a lot of effort and expertise of a talented team of engineers, product managers and designers. Harvesting its features most beneficial to the user’s process and implementing it into car2go blue was a smart decision underlining the positive results of a talented teams work.

We worked on this project parallel to the car2go app for some time, were solving a variety of creative problems along the way and we had the opportunity to work with amazingly passionate people.

project_black_poster01@2x

Get in touch

Don't be shy, say hi

SL_logo_white_44x20px

©2019 Studio Lenzing